the original instant camera.
reinvented.


the I-1 is the first new camera system in over twenty years
for the original Polaroid® instant photo format. it's an easy to use point and shoot instant camera, with a variety of unique and innovative features designed to take your photography further.



beautifully engineered.
easy to use.


the I-1 gives instant photographers new levels of manual control
through its bluetooth app. it has a ring flash that provides soft, diffused
light, and an autofocus system that makes it perfect for portraits.
this is an analog camera truly made for the digital age.

real photos in your palm.


the I-1 makes real photos, that you can pin to the wall or
give to a friend. photos with a life after the shutter clicks.
it uses the impossible I-type instant films, which is optimised for I-type cameras. you can also use the I-1 with any 600 type film.

an app to take
your photography further.


the optional I-1 app for iOS lets you do even more with your camera.
access useful additional features, add creative effects to your images
and experiment with manual controls.



designed by teenage engineering for impossible.